• Log In
  • Register
  • Activity
  • Documents
  • Forums
  • Groups
  • Members
    Sign in Sign up
    • Activity
    • Documents
    • Forums
    • Groups
    • Members
    Group logo of Advertising and IMC: Principles and Practice, 9th Edition by Sandra Moriarty pdf - Advertising and I

    Advertising and IMC: Principles and Practice, 9th Edition by Sandra Moriarty pdf – Advertising and I

    Public Group

    Public Group

    Active a day ago

    Download link: ==> Advertising and IMC: Principles and Practice, 9th Edition by Sandra Moriarty... View more

    Public Group

    Organizer:

    Organized by
    • Profile photo of ionmevoda

    Group Description

    Download link: ==> Advertising and IMC: Principles and Practice, 9th Edition by Sandra Moriarty pdf <==
    .
    .
    .
    .
    Advertising and IMC: Principles and Practice, 9th Edition by Sandra Moriarty is a comprehensive and up-to-date textbook that covers the fundamental principles and practices of advertising and integrated marketing communications. This edition provides a thorough overview of the advertising industry, including its history, key players, and current trends. The book explores the various components of advertising, such as creative strategy, media planning, and campaign evaluation, as well as the importance of market research and consumer behavior in developing effective advertising campaigns. Additionally, the text emphasizes the role of integrated marketing communications (IMC) in today's digital age, highlighting the integration of traditional advertising with digital and social media platforms. With real-world examples and case studies, Advertising and IMC: Principles and Practice offers students a practical and hands-on approach to understanding the complexities of the advertising industry. Whether you are a student studying advertising or a professional looking to enhance your knowledge and skills, this textbook is a valuable resource that provides a solid foundation in advertising and IMC principles and practices.

    Leave Group

    Are you sure you want to leave ?

    Cancel Confirm
    • Members
      1
    • Feed
    • Photos
    • Albums
    • Documents

    Requesting the group members. Please wait.

    © 2025 - Massachusetts Educational Theater Guild